Woman applying cream on her cheek.

Signs of ageing Wrinkles

Starting from around the age of 25, the signs of general skin ageing begin to become noticeable on the surface. As it ages, processes in the skin slow down, and the structure weakens. The substances that keep the skin firm and smooth start to reduce. This is due to the combination of the effects of the body’s internal ageing processes with external factors.

One of the most noticeable first signs of ageing are fine lines and wrinkles, which deepen with the passing of time. There is a range of ways to treat them and reduce their appearance. Some methods are invasive, others are non-invasive. Some offer immediate benefits and others longer-term results.


Where do fine lines and wrinkles appear, and why?

As we get older, the substances that keep our skin smooth decline. These include collagen, elastin and Hyaluronic Acid. In young skin, a regular arrangement of dermal tissue, and plentiful supply of collagen and elastin, which contribute to the building block like structure of the skin, mean it appears even and feels firm. Over time, the internal ageing process predetermined by our genes together with oxidative stress caused externally, for example through sunlight exposure, starts to effect the way skin looks. A 1% annual decline in collagen levels and increasingly disorganised dermal tissue arrangement causes a loss of skin strength, and the appearance of fine lines and wrinkles.

Another key factor in the formation of fine lines and wrinkles is a declining production in Hyaluronic Acid. This is the binding substance that surrounds the cells, giving the skin it’s youthful, smooth appearance. The decline of this, the skin’s own substance, causes the structure of the skin to loose its full and firm feel, and become more susceptible to creasing.

These general skin ageing processes also contribute to a loss of volume and, as skin matures further, a loss of elasticity.

Skin Structure of ageing skin
Both the skin’s structure, and the substances within undergo changes as time goes by. These changes can show on the surface as fine lines and wrinkles.
Woman´s eyes with wrinkles.
The first visible fine lines and wrinkles appear around the eyes.

Unlike a loss of volume, fine lines and wrinkles are easy to spot as they appear as distinct lines or creases on the face. They tend to become visible in certain areas first:

On the forehead you may notice horizontal lines and furrows between the brows. These start as ‘mimic wrinkles’, and are partly caused by facial expressions. They deepen over time.

At the outer corners of the eyes fine lines appear, getting more pronounced as time goes by. These are known as ‘crows feet’ or ‘laughter lines’, and are often the first to appear. This is because the thinner skin here is more prone to lining than elsewhere on the face.

From the nose to the mouth deeper wrinkles appear, linking the two areas. These are known as nasolabial folds. The appearance of these wrinkles can be linked to a loss of volume as they are also a sign of sagging skin.

All-over the face, fine lines appear over time. They are not affected by facial expression and are always visible. As we age and our skin loses elasticity, they develop into more pronounced deep wrinkles. These wrinkles can appear anywhere on the face but are most noticeable around and just below the eye area.

Skin Structure of ageing skin
Forehead lines, furrows between the brows and laughter lines appear. As we age they gradually develop into deep wrinkles.
Women´s mouth with nasolabial fold
Fine lines around the mouth and nose become deep and visible and are known as the nasolabial folds.

What else makes a difference to wrinkles?

Wrinkles are an inevitable part of getting older, but there are both internal and external factors that can speed up their development.

Sun exposure
If skin is unprotected in the sun, UV rays can contribute to wrinkles. Prolonged and repeated exposure causes damage to collagen and will result in a less elastic, weakened skin structure that wrinkles more easily. Read more about how UVA and UVB accelerate skin ageing here.

Women looking into the sun, protecting herself with her hand.
Sun exposure accelerates skin ageing more than any other external factor.

Oxidative Stress is triggered by smoking, allowing free radicals to damage the skin’s structure and contribute to general signs of ageing including wrinkles. In addition, the nicotine and chemicals in cigarettes damage the collagen and elastin in the skin. This has an effect on strength and elasticity, and may also cause wrinkles.

Age-induced dryness
A common sign of ageing is age-induced skin dryness. As a result of decreased skin functions, mature skin becomes increasingly dry and may be itchy and rough too. This is, among other factors, due to a decrease in the amount of Hyaluronic Acid being produced in the skin, which makes it more prone to deep wrinkles.


Improving the look of your skin

Although all healthy skin will age, there are things you can do to help the appearance of wrinkles and add radiance to your skin.

Complexion Correction

Faces with a smooth complexion tend to look younger. Tinted creams with colour pigments (such as Eucerin’s Hyaluron-Filler CC Cream) or make-up can be used as a short-term solution to even skin tone and correct complexion. Choose a product which applies evenly, and does not form lines, to help your skin appear younger.


Active ingredients

The following active ingredients (listed alphabetically) are used in anti-ageing formulas to reduce the appearance of wrinkles:




  • Alpha-Hydroxy Acids (AHAs):
    They act like super-exfoliators. They break the bonds that hold dry and damaged cells together, to encourage new skin to show through.
  • Arctiin:
    Arctiin is a naturally-derived active extracted from the fruit of the Burdock plant. It stimulates the repair of weakened connective tissue in the cell wall. Arctiin also accelerates the collagen renewal process in skin cells – which slows dramatically as we age. It is a key ingredient in Eucerin ELASTICITY+FILLER Day Care and Night Care products which help improve elasticity and firmness in mature skin and reduce the appearance of wrinkles.
  • Argan oil:
    Argan oil (also known as Argania Spinosa kernel oil) is oil expressed from the kernels of the argan tree. It contains up to 80% essential fatty acids (omega-9 and omega-6). The body uses fatty acids to produce and repair cell membranes and strengthen skin so it is able to perform its vital function of protecting the body. Argan oil is also rich in Vitamin E (a powerful anti-oxidant) and has anti-inflammatory properties. It is a key ingredient in Eucerin ELASTICITY+FILLER Night Care and Eucerin ELASTICITY+FILLER Facial Oil where it works alongside other ingredients to make skin smoother and softer.
  • Coenzyme Q10

    Formulas with Q10 stimulate energy production within the cells.

  • Hyaluronic Acid
    Formed naturally in young skin, Hyaluronic acid has the ability to bind in between 1,000 and 10,000 times its own weight in water (i.e. between one and ten litres). As we age, the skin's natural ability to produce Hyaluronic Acid depletes and wrinkles start to form and deepen. Hyaluronic Acid is the key ingredient in the Eucerin Hyaluron-Filler range, and one of the ingredients in the Eucerin Volume-Filler range and the Eucerin ELASTICITY+FILLER Day and Night Care products. It effectively targets and plump wrinkles from the inside out.
  • Magnolol
    A highly concentrated active extracted from the bark of the Magnolia tree. It works to enhance the storage capacity of the volume-giving cells in the deeper layers of the skin for increased size and number (proven by in vitro studies). Magnolol is a key ingredient in the Eucerin Volume-Filler range, which plumps skin, helps to lessen the appearance of wrinkles and treats a loss of volume.
  • Oligo Peptides
    Oglio Peptides stimulate and support the collagen network in the dermis. This strengthening of the skin’s structure helps to reduce the appearance of wrinkles. Oligo Peptides also have a stimulating effect on metabolic skin activity, reactivating skin cell interactions. They are a key ingredient in the Eucerin Volume-Filler range which treats a loss of volume and also helps to restore radiance.
  • Pentapeptides
  • Formulas with Pentapeptides help to increase skin´s own production of collagen and rebuild skin structure, smoothing the appearance of wrinkles.
  • Saponin
  • Soy-derived bio-active Glycine-Saponin is proven as one of the most effective substances for stimulating natural Hyaluronic Acid production in the skin. It penetrates into the deepest epidermal layers where wrinkles are formed, to boost synthesis of new skin-plumping Hyaluronic Acid. This active is a key ingredient in Eucerin Hyaluron-Filler.


Woman applying Eucerin Hyaluron-Filler CC Cream on her right cheekbone.
CC Creams offer Complexion Correction for an even skin tone.
Woman applying drops of cream on her right cheekbone.
Anti-ageing products can help to reduce the appearance of wrinkles.
Woman applying cream on her face.
Substances, such as Coenzyme Q10, AHAs, Pentapeptides, Hyaluronic Acid, Saponin, Magnolol and Arctiin, are active ingredients in formulas of anti-ageing products.


Dermal filler injections: These are designed to fill out wrinkles by plumping up the skin, most commonly with Hyaluronic Acid.

Medical research has shown that the use of some skincare products containing Hyaluronic Acid can significantly improve the effects of Hyaluronic Acid filling treatments when skin care products are used regularly after the injection over a prolonged time: especially around the eyes. Hyaluronic Acid is the main active in Eucerin Hyaluron-Filler and it has been tested in a clinical trial additionally as topical skin care especially in the eye area with measurable results. Read more about the research here.

Botulinum toxin injections: These work by temporarily restricting facial muscle movement. They are most commonly used on the forehead and around the eyes. This reduces wrinkles caused by facial expressions. The effects wear off after several months and the procedure must be repeated to maintain results.

Woman getting prepared for filler treatment.
Dermal fillers are often used to treat the deep nasolabial folds between the nose and mouth.
Injection in hand with gloves.
Invasive treatments should be performed in a clinical setting

These procedures should always be carried out by dermatologists in a clinical situation or other educated professionals in a clinical situation.