Woman’s face with illustration of skin’s own hydration system

Enhance skin’s own hydration system for smooth and supple skin

Eucerin AQUAporin ACTIVE Face Intense and long-lasting hydration from within

Skin needs water to work efficiently and effectively. Well hydrated skin is smooth and supple and looks radiant. When skin’s natural protection barrier is compromised, it loses moisture and becomes dehydrated. Dehydrated skin looks dull, feels tight and is unable to keep external irritants at bay. As a result, it becomes sensitive. Intense and long-lasting hydration is necessary to keep skin looking and feeling its best.

Most moisturisers improve skin hydration by limiting the evaporation of water from the skin and/or by binding moisture in to the outer layer of the skin with humectants such as Glycerin. However, the skin has its own hydration system, the Aquaporins. The unique formulas in the Eucerin AQUAporin ACTIVE range enhance skin’s own hydration system and leave skin supple, smooth and radiant.

Aquaporins are microscopic channels, which transport water between skin cells and support skin hydration from within. Eucerin AQUAporin ACTIVE enhances their natural strength. All formulas contain Gluco Glycerol, a state-of-the-art hydrating ingredient, which is proven to increase the number of Aquaporins in the skin. This means that, in addition to limiting evaporation and binding water into the outer layers of skin, Eucerin AQUAporin ACTIVE enhances skin’s own hydration system.

Because all skin - normal, dry, oily, combination - can become dehydrated, Eucerin AQUAporin ACTIVE is available in a range of products tailored to your specific skin type. All provide intense, 24-hour hydration, relieve feelings of tightness and leave skin looking radiant and feeling smooth and supple. The range is clinically and dermatologically proven to be compatible with sensitive skin and all products are free from fragrance and parabens.

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Sunlight, intense heat and cold can all cause dehydration. Moisturise well to protect your skin.
Cleansing is an important first step to prepare your skin. Cleansed skin absorbs the active ingredients in Eucerin AQUAporin more effectively.
Avoid harsh cleansers. They can strip skin of its natural protective lipids, causing it to become more sensitive.
Sensitive skin is especially prone to UV induced dehydration because its barrier function is compromised. Apply a formula with added SPF - such as Eucerin AQUAporin ACTIVE with SPF 25 with UVA protection for all skin types – when going outside.
Avoid exposure to sun during peak times to avoid damage and discomfort to sensitive skin.
Establishing a regular daily skincare routine, and sticking to it, can help to reduce skin sensitivity.