Eucerin products are safe and efficient - Providing high standards

Driven by the goal to make everyone feel good in their skin, Eucerin’s dedication to advanced research, superior product development and highest quality became essential. The most important thing for us is to strive for the highest standard, by constantly providing efficacy and tolerability. Based on elementary pillars of quality, such as safety and tolerability, efficacy, consolidating and sharing knowledge, as well as constant collaborations with experts - our high standards, established back in the days, founded by Paul C. Beiersdorf, are still Eucerin´s highest goals and part of the brands vision. And that pays off: more than 100 years of experience and quality demands have given Eucerin highest esteem and trust among pharmacists and dermatologists worldwide.

Recognised as one of the leading and most trustworthy dermo cosmetic brands, means having to deliver on that trust every day. That is why testing and safety are paramount at Eucerin. 

All Eucerin skin solutions are tested in extensive in-vitro (= tested in the laboratory) and in-vivo (= tested on humans) tests.

Eucerin does not use animals to test cosmetic products. This has been our policy since long before the directives regulating animal testing in cosmetics went into effect in the European Union in 2004. Convinced that using animals to test cosmetic products in order to prove that they are safe and effective is not necessary, we have worked successfully for more than 20 years with in-vitro alternatives to animal testing. Being a subsidiary of Beiersdorf, one of the well-known leading and accepted research companies around the world, we are actively advocating for the worldwide acceptance of existing animal test-free alternative methods by respective authorities. Furthermore, we strive to fill the gaps where alternative methods are not yet available, supporting those scientific efforts both in terms of personnel and financially.

Today’s consumers cannot only expect safety and efficacy, but also a pleasurable experience when using the product. Yet more tests and in-vivo studies conducted at our Test Center will deliver consumer feedback on texture, the product’s sensation on skin, fragrance etc.

The center is equipped with 35 examination rooms and with the latest technology capable of measuring changes and reactions in the skin, thus demonstrating and documenting the effectiveness of anti-ageing products, for example. The direct contact with and feedback of the test persons delivers important information for product optimisation and insights into the needs and wishes of consumers and their skin, all of which allow for fine-tuning and optimal adjusting.