Editorial Policy at Eucerin

Our Mission Statement

Our primary aim is to provide clear guidance and valuable insights on maintaining healthy skin for individuals of all skin types and ages. But how do we do that?

Education: We provide comprehensive information on skin health and various skin diseases, equipping individuals with knowledge to make informed decisions.
Responsibility: We take responsibility for everything from the active ingredients in our products to the content of our texts.
Scientificity: We deliver reliable information based on science and research.

We strive to make medical and scientific data accessible and easy to relate to. Thanks to our dedicated team of experts, we regularly deliver carefully researched articles and advice.

Our Editorial Values

All content on our website is based on thorough research, medical expertise, and scientifically backed sources. Each content creation step follows a strict research and review cycle to deliver consumer-centered knowledge on relevant skin-related topics.

Reliability & Transparency.

At Eucerin, we commit to verifiable references and stringent fact-checking procedures. All sources and citations are identifiable to provide consumers with trustworthy content.

Accuracy, Credibility & Scientific Rigor

We place a strong emphasis on reliable scientific sources and profound medical knowledge. Medical content is thoroughly reviewed by our medical advisors to validate the integrity of the information presented and is constantly updated to match the latest research and developments.

Consumer Education & Empowerment

We aim to spread awareness for skin health and inform consumers about various skin-related issues to remove stigma and prejudice. We aim for clarity in our content, enabling consumers to make informed decisions.

Our Medical Experts and Editors at Eucerin

Medical Advisor
Dr. Simone Presto

Dr. Simone Presto has been employed as a Medical Advisor at Beiersdorf AG since 1997. She specializes in dermatology. She is in regular contact with doctors, pharmacies and consumers and actively educates them about appropriate skin care. She studied human medicine and completed her doctorate. She then worked as a general practitioner and qualified in pharmaceutical medicine.

Our Editorial Process

Topic Research

The Eucerin editorial team collaborates with our medical professionals to choose our topics. This process ensures that we address subjects that are significant to our audience and medically pertinent. Beyond providing general insights into skincare, skin health, and skin ailments, we highlight the latest trends and advancements.

Text Structuring

We strive to give a holistic view on complex medical topics and make them accessible to everyone. For each topic we provide a clear and comprehensive structure that breaks down medical aspects in an understandable way.

Text Production

The text production process follows our editorial values. Our editorial team thoroughly researches each topic referring to reliable medical sources and by consulting our medical advisors. The texts are then composed with a focus on clear language, making complex issues comprehensible to everyone and pointing out helpful practical advice.

Text Check

Once the editorial piece is finished, Eucerin specialists review the texts thoroughly. Medical and legal advisors and managers conform the content´s accuracy, utilizing their experience and current research. After the article is approved, it will be published and made available on the website.

Text Update

To ensure the validity of our medical articles, our team constantly observes the latest medical research and developments. Our medical articles are regularly updated with the latest information, starting the editorial process cycle anew.

Sources

Based on profound medical knowledge and decades-long experience, we only use verifiable sources for our content. All facts are thoroughly cross-checked. Our medical advisors also ensure the validity of the sources and the content of all medical articles on our website.

Our Principles for Research and Source Selection

Evidence-based Medicine and Guidelines

Our editorial content mirrors our product philosophy: it seeds in medical skin research and science. We believe that effective skincare closely links to scientific knowledge. This principal guides not just our product development, but also our advice.
Use of trusted and reputable sources

We use trusted and reputable sources for our content, such as academic journals, peer-reviewed publications, and established news outlets, to ensure accuracy and reliability.
Respecting ethical principles

We use trusted and reputable sources for our content, such as academic journals, peer-reviewed publications, and established news outlets, to ensure accuracy and reliability.
Paying attention to bias in sources

We are conscious of potential bias in our sources and evaluate how that bias may affect the information presented, and if that source is credible to our content.
Diversified sources

To provide a comprehensive understanding of the subject, we rely on various sources, including studies, reports and websites, as well as the knowledge of our medical advisors.
Maintaining the currentness of data

To ensure presenting the latest state of research in our medical articles, we prioritize recent scientific publications as our sources.
Evaluation of author credits

Our team checks all sources, especially those online, for credibility by evaluating the authors’ or organization’s qualifications, expertise, and affiliations.

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