Opposing animal testing

Eucerin is committed to opposing animal testing

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Legal framework and procedure at Beiersdorf

Alternatives to animal testing.
Beiersdorf is focusing on developing and establishing alternatives to animal testing. The goal: To abolish animal testing for cosmetic products once and for all

Animals are very dear to us for the Eucerin brand, and we are therefore convinced that animal testing is not necessary for cosmetics, which has moreover been banned in the EU since 2004! Eucerin is thus making a determined effort to make animal testing obsolete worldwide. Consequently, we do not carry out or commission animal testing for cosmetic products and their ingredients.

Only exception: If national laws force Beiersdorf to do so, Beiersdorf must comply with them and, in exceptional cases, perform tests. For example, in the sale of other Beiersdorf cosmetics in China. Animal testing to officially demonstrate the efficacy is legally required there. Our explicit goal here is to convince the Chinese authorities that animal testing is not necessary for cosmetic products. This is why Eucerin continues to work resolutely for the international acceptance of alternative testing methods.

What alternatives to animal testing are there?

Global leaders in the field of alternative testing methods
Beiersdorf is one of the pioneers and global leaders in the field of alternative testing methods

Irrespective of the ban, developing and adopting alternative methods continues to be particularly important for Beiersdorf and Eucerin. Consumer safety is always our top priority. As a leading research company, we have been intensively and successfully involved in the development and acceptance of alternative testing methods for many years. For more than 20 years, Beiersdorf has been working successfully in expert committees and associations to develop in vitro alternatives to animal testing.

Our commitment to opposing animal testing

We were and remain heavily involved in developing and validating key methods that are now internationally accepted by the OECD (Organization for Economic Co-operation and Development) and already recognized by important regulatory authorities. We invest considerable resources for this purpose and have so far worked with more than 50 partners and interest groups worldwide.

    Development of one of the first officially approved tests worldwide without animal testing

    In 1992, our Beiersdorf researchers developed the basic method of the so-called 3T3-Neutral Red Uptake Phototoxicity Test and set an important milestone in the process: The test was the first alternative method to animal testing to be accepted by the authorities following a formal ring test for validation (2000 in the EU and 2004 in the OECD area). Today, the test is standard practice worldwide for compatibility testing of new ingredients under the influence of UV light and is the first in-vitro test which has also been recognized in China.

    International cooperation with renowned partners

    We are actively engaged in developing innovative alternative methods and their international acceptance in cooperation with more than 50 partners and interest groups to date. We are intensively involved in various working groups in the European umbrella organization of the cosmetics industry (Cosmetics Europe), and we cooperate with the European Centre for the Validation of Alternative Methods (EURL ECVAM) and support the OECD by providing scientific insights. We are an active member of the European Society of Toxicology In Vitro (ESTIV) and, since 2006, a founding member of the European Partnership for Alternative Approaches to Animal Testing (EPAA) – a joint organization of the European Commission and seven industry sectors. Furthermore, Beiersdorf has also established collaborations in innovative, cutting-edge research – for example, into so-called organ chips that simulate the interaction between several organs.

    Driving and promoting future research activities

    Although considerable progress has already been made, alternative test methods recognized and established by the legislator for all safety-relevant issues are not yet available. This has particular implications for the development of innovative products and the legal approval of new ingredients. We will therefore continue to work intensively on the development and successful use of alternatives to animal testing.