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Privacy Policy

Beiersdorf AG (“Beiersdorf”) is aware that the protection of personal data and its confidential handling is of great concern to our users. We would therefore like to illustrate which information we collect and how we handle it.

COLLECTION AND USE OF PERSONAL DATA

Personal data is information that identifies you, such as your name, e-mail or postal addresses. Beiersdorf does not collect personal data from you except when you specifically provide such data (e.g. when subscribing to e-mail newsletters, taking part in a survey, competition or sweepstake, ordering samples or brochures, or requesting for information) and consent to its use.

We store, use, or transfer your personal data (Salutation, First Name, Last Name, Country, E-Mail-Address) only accordingly to your consent and to the extent – with respect to content and time – needed in each specific case, e.g. to respond to your questions or concerns, to fulfill your requests or to inform you about the results of a competition or sweepstake.

In order to do this, it may be necessary for Beiersdorf to transfer personal data (Salutation, First Name, Last Name, Country, E-Mail-Address) to other companies within the worldwide Beiersdorf group or to external service providers for further data processing. Service providers may, for example, be commissioned in the context of shipping goods, distributing advertising material or in the scope of competitions. Beiersdorf requires that these parties agree to process personal data based on our instructions and in compliance with this data protection notice.

Any other transfer of your personal data, for example the transfer of logon data from our websites to a third party’s social community website or web service like Facebook or Twitter, requires your explicit prior consent. Beiersdorf guarantees that it will not sell or lease your personal data to a third party. We may, however, have to disclose information about you if we are required to do so by law or in response to enforceable governmental requests.

USE OF PERSONAL DATA FOR ADVERTISING OR MARKETING PURPOSES

If you expressly agree to the use of your personal data for advertising or marketing purposes, your personal data will also be stored and continuously used for such purposes, e.g. for sending you newsletters, product samples, ask for your participation in competitions or sweepstakes, all via e-mail or post or any other communication channel you consented to. We may use your data to create and maintain a user profile to provide you with individualized advertising and promotions. We may also use the data provided by you for analyzing and improving the effectiveness of our website services, advertising, marketing, market research, and sales efforts.

WITHDRAWAL OF CONSENT

You may withdraw your consent to use your personal data completely or partly at any time with future effect. We will erase your data upon receipt of the withdrawal.

By e-mail:
Electronic contact

By Post:
Beiersdorf AG
Corporate Communications
Unnastraße 48
D-20253 Hamburg
Germany

RIGHT TO INFORMATION

Upon request, we will promptly inform you which of your personal data, if any, was collected during your visits to our website. Please direct all you queries preferably to one of the addresses stated above.

AUTOMATICALLY RECORDED INFORMATION (NON-PERSONAL DATA)

When you access our website, we automatically collect general information that is not related to your person, e.g. the name of the internet service provider (or with company networks, the name of your firm), the website you visited before ours, information on our website you called up, date and time of the call up and the operating system and browser version in use.

This information is collected and analyzed in anonymized form. It is used solely for the purpose of improving the attractiveness, content and functionality of our website. It is not processed any further nor is it transmitted to third parties.

COOKIES

To facilitate the use of our website, we are using "cookies". Cookies are small units of data stored on the hard drive of your computer by your browser that are necessary for using our website. We use cookies to better understand how our website is used and to allow improved navigation. Cookies help us determine, for example, whether a page on our website has already been viewed. Cookies may also tell us whether you have visited our website before or whether you are a new visitor. The cookies we use do not store any personal data or otherwise collect personally-identifiable information. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer's hard drive, block all cookies or to receive a warning before a cookie is stored.

GOOGLE ANALYTICS

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses a specific form of “cookie,” i.e. text file, which is stored on your computer and enables an analysis of your use of the website. The information about your use of this website generated by the cookie is generally transmitted to a Google server in the USA and stored there. We would like to point out that Google Analytics has been expanded on this website to include the code “gat._anonymizeIp();” to ensure the anonymized recording of IP addresses (so-called IP masking). Due to the IP anonymization on this website, your IP address is shortened by Google within the territory of the EU and the Treaty States of the European Economic Community. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Google uses this information on our behalf to analyze your use of this website in order to compile reports on website activities and provide additional services related to website use and Internet use to the website operator. The IP address transmitted to Google Analytics by your browser is not consolidated with other data by Google. You can prevent the storage of cookies by making the proper setting using your browser software, see Section 5 c), above. In addition, you can prevent Google from recording the data related to your use of the website generated by the cookie (including your IP address) and from processing this data by downloading and installing the browser plug-in available at the link http://tools.google.com/dlpage/gaoptout?hl=en. You can find further information about terms of use and data protection at  or http://www.google.com/intl/en/policies/privacy/.

We also use Google Analytics to analyze data from AdWords and any cookies from “DoubleClick” for statistical purposes. If you do not want this to be done, you can deactivate it with the Ad Preferences Manager (http://www.google.com/settings/ads/onweb/?hl=en).

CHILDREN

We do not engage in collecting personal data of children. If we become aware that such data has been communicated to us without the children’s parents’ or other legal guardian’s consent, we will attempt to delete it without delay. In doing so, we shall be bound by corresponding instructions from you in your capacity as parents or legal guardians.

DATA SECURITY

We have implemented technical and organizational measures to protect your data from loss, modification, theft or access by unauthorized third parties.

UPDATES AND CHANGES

We may change or update portions of this data protection notice at any time and without prior notice to you. Please check back from time to time so you are aware of any changes or updates to the notice. We will indicate the effective date of the notice.